Did you know that almost 60 percent of consumers start to research a service or product by using a search engine? That statistic is considerably higher than related stats about people who start by visiting company web sites (about 24 percent ) or inquire via social media sites (about 18 percent ). Combine that with the fact that there are over 100,000,000,000 global searches conducted every month, and you get a lot of search engine users looking to spend their hard earned dollars on the things that they are searching for. Additionally, of all internet search engines, Google (which uses the “PageRank” algorithm, named after Google co founder Larry Page) gets about two thirds of the market share.
What does this all mean to you as a business owner? It means that, if you want your business to succeed online, you will need to have great search engine rankings for your site. One way to get good search engine rankings is to use search engine optimization. SEO is great because the leads that it generates have a close rate of almost 15 percent , whereas outbound rates only have a close rate of less than 2 percent. Having an internet marketing plan that builds search engine rankings can really pay off, and help your business to grow.
Talk to an online marketing firm today, and find out how they can use SEO tools, Seo marketing, and added content from SEO blogs to get you great search engine rankings. A little time and money spent to get your business web sites good search engine rankings is a great investment that can really pay off in a big way for you in the long run.