Did you know that between 70 to 80 percent of people who use search engines, like Google, do not pay attention to sponsored results? It is true. They actually tend to only pay attention to organic search results, which is considered to be real results because companies did not pay to rank higher.
Let us look at an example.
Now if you company is looking for higher Google rankings, it is a good idea to focus your inbound marketing on Seo content, which can produce many inbound leads that end up being 61 percent cheaper than outbound leads, like cold calling. Search engines take a lot of time organizing and categorizing content, so that the best stuff floats up to the top.
Do you want to improve your internet marketing efforts? Here are some suggestions
- Start A Blog. Companies with a blog on their websites have 434 percent more pages indexed with the search engines, which leads to more on site leads being generated.
- Get On the Mobile Web. If your company does not have a mobile website, you should look into one as soon as possible. Around 65 percent of people who shop on their smartphones are looking for local businesses in order to buy something they need.
- Get On Social Media. If your company is not active in social media, you are missing out on a lot of potential business. More than 88 percent of Internet users research products online before making a purchase, and around 40 percent of those people will ask for the opinions of others via a social media site, before making a final buying decision.
Search engine rankings, like Google rankings, are an important part of having success on the internet. You need to find ways to make sure your company is showing up in the search engines when people are looking for information, products and services related to your business.