When an internet search is done, there can be thousands of results, or more. Sometimes the search results can span many pages. Most internet users do not look past the first page, and will click on one of the top choices. That is why it pays to know at least a little bit about search engines.
Search engines are used to look things up online. Search engine optimization, or SEO, can help websites appear higher on the list of search engine rankings. Nearly half (42 percent) of people who do internet searches select the highest ranking organic result.
Most internet users in the United States, approximately 88 percent, looked for information about products online in 2012. About 40 percent of them will then follow up by looking for more information, or by asking their friends, on social media sites before they make a purchase. Many people are using smart phones or other mobile devices to go online. It has been predicted that by 2014, more people will be online using mobile devices than desktop computers.