SEO marketing has come a long way since Google showed up as the preferred search engine. In 1998, the Google doodle was started as an inside joke depicting the Burning Man festival. These days your Google rankings can represent significant traffic increases and potential sales opportunities.
You may find that about three fourths of internet search users never get past the initial page of search results. This means that you are most effective when your business or service is represented early in the search results. Typically you can employ search engine optimization methods to move your website up in the rankings. Alternately you can use PPC, or pay per click ads, to provide a front page presence in the search engines.
Getting your website optimized for search engine results relies on a couple of different strategies. First, you want to insure that you have relevant content and information well positioned throughout your site. Are visitors finding what they are looking for? Having relevant content for various search queries is key to generating additional traffic from search engine users.
In addition to providing good content on your site, you can influence visitors by providing external content that later drives users to your main site. Articles and third party links to your content can become part of a larger strategy to drive traffic. As long as those links are to quality content, your search rankings from seo marketing will start to reflect that status.
Fortunately, seo marketing is a long term strategy that will sustain gains in traffic. Seo marketing is also an additive process. As you glean more data from your referral logs and traffic patterns, you can adapt and increase content that visitors will respond to. This evolution of content can exponentially grow as seo marketing improvements over time, especially when you factor in the increase of mobile search traffic. About 65 percent of mobile searchers use their devices for finding local businesses or making a purchase.