Never underestimate the power of your blog. It can increase brand awareness, establish your industry authority, position you as a thought leader, demonstrate your expertise, develop relationships within your niche, generate leads, and foster an engaged and active community. Plus, you can employ search engine optimization techniques to your posts, which will amplify these benefits, and well as increase your search engine rankings.
Sure, it’s easy enough to start a blog for you business, but how can you take it to the next level and create SEO blogs? Easily, believe it or not. Here’s a few tips to help create SEO blogs for your business!
Use Google Trends to Discover the Best Search Terms.
It’s not hard to figure out what search terms people are using to find your website and your blog. As Google is the king of all search engines, it’s best to focus your efforts there. You can do this by using their tool called Google Trends, which compares the popularity of any search term that you could want to research. For example, if you run a pizzeria, you can discover if the search term “pizza place” is more popular than “pizza shop.”
Use These Search Terms in Your SEO Blogs’ Entries.
You’ll want to use these more popular keywords in your SEO blogs. Don’t jam it in though–you only need it to be about three percent of the total posting. However, don’t neglect the titles. The terms should definitely go there as well. Google assumes that the most important terms will come first. By putting your search terms in the headlines, you’re assuring that Google will properly understand what your SEO blogs are about.
Link It Up!
Google naturally assumes a blog that’s been linked to has more authority. When you link to your past, related entries, you increase your posts’ authority. Although external links boost authority more, internal links still can improve an SEO blogs’ authority. Also, these links create a new way way to access the post and the blog, which means it’ll be able to draw in more web traffic easily.
These are just three ways that you can boost the efficacy of your blog. If you have any questions, feel free to ask in the comments.