A staggering 93% of all online experiences begin with a visit to a search engine. While there are all kinds of things that web users could be looking for, many of them want to do product research or make a purchase. Because of that, and the fact that three quarters of search users find what they are looking for on the first page of results and don’t bother scrolling any further, businesses should work to develop a comprehensive SEO program that improves rankings and visibility. For owners and managers without SEO experience, finding and utilizing some basic SEO tips is a must if they want to make sure that their strategy is effective.
Though it might not seem all that difficult to improve rankings, the reality is that, because of the PageRank algorithm that Google uses, which is named after CEO and co-founder Larry Page, earning the top spots on results pages can be tough. Fortunately, there are lots of basic SEO tips that businesses can use to make their SEO campaign a valuable tool. For instance, being sure to target the right keywords is always vital. Learning how to do so is a must for businesses who want the most successful SEO campaign.
In addition, many of the top SEO tips will be based on how to produce the right kind of content. Recent updates to Google algorithms, like Penguin and Hummingbird, put an emphasis on content that is actually useful, rather than just loaded with keywords. As a result, the three quarters of SEO marketers who use content creation as a part of their campaign will want to utilize many of the best SEO tips about content. Learning more about how to be creative while still improving rankings can be highly beneficial.
At times, even getting lots of basic SEO tips might not be enough for businesses who lack talented and trained employees. If that happens, then outsourcing SEO work to experts might be a good option. Though SEO services pricing might be a bit higher than owners and managers prefer, partnering with skilled SEO firms can help businesses make sure they receive the content they need to give their rankings a boost.
Much of the reason that SEO is helpful is the fact that it helps to build a recognizable and highly visible brand. Half of search users are more likely to click on a link if the brand appears multiple times, so getting more than just one link ranked is a good idea. To do that, businesses might want to also focus some of their efforts on PPC and social media campaigns that couple nicely with SEO. Having all three of those strategies work together can help businesses build the visible brand they need to attract web users and build a larger customer base.