The three words you hear about most often in the Internet marketing world these days are search engine optimization. But if you’ve never dipped into SEO marketing before, you might be a little bewildered at how exactly to implement it into your business plan. That’s where we come in. Look no further than these four helpful hints for growing your brand online through quality SEO marketing.
Studies show that nearly 75% of all web users always opt for organic search results and steer clear of paid sponsored results. That means getting your business noticed on the Internet takes more than just buying up all the opportunities you can in Google AdWords. It requires you to create plenty of content, to share it via social media and to engage your users. Most of all, it require you to make it relevant to them.
For operations that depend on leads to rake in the new business, look no further than SEO marketing. Inbound leads like SEO tend to have a 14.6% close rate — compare that with the paltry 1.7% close rate of outbound leads like print, radio or TV ads. Plus, inbound leads are cheaper, costing 61% lower than the ever-popular outbound lead generation tool: cold calling.
Creating a company website and maintaining several social media platforms are now merely prerequisites to success. If you’re not doing those things, you’ve already lost the game on the web. But it’s not enough to simply spread the official word about your brand. Embracing SEO marketing can help you reach the consumers (studies say 58% of them) who choose to research a product or service online before they make a final purchasing decision.
Using your resources
We mentioned this under the “organic” section, but it bears repeating. Web users like to have their buttons pushed, in a good way. That means investing your time in creating the most compelling, informative and — most importantly — engaging content you can. Then, don’t just make a Twitter account and forget about it in a week. Post regularly! Show the world your creations and entice users to come find you via search engine clicks.
No matter what types of SEO marketing you opt for, partnering with a proper agency might not be a bad idea if you’re stumped for ideas. If you think you can handle these operations independently, then more power to you. Whether you’re totally self-sufficient of if you call in some help from the pros, you’re going to have to make your efforts count.