When you make the decision to enrich your company’s market strategy with SEO services, you open up a series of new questions. Among these are questions about SEO pricing. How do you go compare SEO service pricing, and how much is appropriate for you to spend on SEO services?
Well, here’s a good tip for thinking about SEO service prices. Being able to really compare your options for SEO services pricing means understanding the various types of service and models of payment available from SEO firms.
The first of these is contract service, where a single task such as a website audit is completed according to contract. Some other scenarios include special projects (contract services developed specifically for one client), a monthly retainer for various services (the most common type of ongoing transaction) or paid by the hour consulting. You’ll find that the SEO service pricing for each of these types of transaction varies a good deal.
For instance, SEO services pricing for a month to month plan can have you spending in a range from about seven hundred to several thousand dollars. Contract and special project services can vary just as widely in cost. And hourly consulting will usually be at least a hundred dollars an hour, but can be significantly more.
So how does one even begin to make sense of SEO service pricing? One key is understanding what you’re willing and able to spend. This, along with understanding the “typical” or fair cost of different common SEO services (like social media site setup, website audits, etc.), should be your guide to how much you ought to spend.
Don’t be tempted by SEO service pricing that seems too good to be true. It probably is, because it most likely means you won’t be getting great results for your money.