If you’re just beginning to comparison shop for SEO services and to consider the various packages and strategies you might want to shell out for, you may be raising some larger questions about what sort of pricing to expect from your top choice SEO resellers. You might be wondering what’s normal, what’s fair, and what’s the best deal per package.
When thinking about these aspects of SEO services pricing, it’s important to remember that what’s considered “normal” may vary by location (at least on the global scale) and also depends heavily on exactly what sort of service you’ll be paying for.
The most common ways to purchase SEO services are either in the form of consulting services (typically paid by the hour), on a “per project” basis, or as an ongoing service (in which case you’ll be paying your SEO firm a monthly retainer). Which of these approaches will suit your business best depends largely on how expansive or ambitious your project goals are. It can also be affected, quite simply, by what you can and can’t afford.
To get a better idea of SEO services pricing in the current market, let’s look at some notable trends. Firms that have conducted serious research on SEO service pricing standards have found some really informative results. Per project pricing is among the most popular packages purchased by businesses, and SEO pricing for service of this type in the U.S. is usually has a starting price around $1,000 and can range up to about $8,000 total for large scale projects. Hourly rates for consulting services vary widely by country, but in the U.S. SEO services pricing by the hour tends to range from about $80 to $200, with the most common hourly rate between about $100 and $150.
SEO service prices for a monthly retainer are a little different. Businesses will typically find themselves spending anywhere between $250 to $600 a month for ongoing services. Monthly rates, however, have quite a wide distribution and higher end services on an ongoing basis can actually creep into the $2,000 to $5,000 range for very demanding campaigns. Some businesses will also find themselves paying “short term” monthly rates for tasks like troubleshooting problems as they arise (rather than creating a new campaign from scratch), and this SEO services pricing tends to start at around $400 a month.