When trying to gain new customers, one of the best things that you can invest in is the use of online marketing. The mainstay of any web marketing system is your core business website. In this case search engine optimization acts as your glue for all other online marketing strategies. By setting up a finely tuned marketing system, your site can move up in Google rankings, or any of the other search engines.
A good rule of thumb is that nearly 3 out of 4 internet search users chose to not advance past the initial page of search results. This means that you are most effective when your website design or service is represented early in the search results. Typically you can employ SEO marketing methods to move your website up in the rankings to attract new customers. Alternately you can use paid search ads to provide a front page presence on the search engines.
Getting your online marketing site optimized for search engine results relies on a couple of different strategies. First, you want to insure that you have relevant content and information well positioned throughout your site. Your goal is to deliver the content that visitors are looking for. Having relevant content for various search queries is key to generating additional traffic from search engine users.
In addition to providing good content on your site, you can influence visitors by providing external content that later drives users to your main site. Following a prospective client model, you can put together a new customer marketing system that provides follow up messaging to prospects until they convert to customers or opt out of your system.
By introducing communications early, and developing an online relationship with them, you can begin to increase your transaction values. Another way to increase your conversions is to better target your communications by niche. If you have a client list, you can begin to break it down by frequency of purchase. Those that purchase frequently should get a different message and sales opportunities than those that purchase more infrequently. Also, you should send a different message to those that you are trying to reactivate.