Ten days ago you had no idea what SEO was, but now everywhere you go, you have people who tell you that you need it.
SEO is search engine optimization. It is a means to an end, and the end is that your website will have more hits: more people will visit your website, fall in love with our goods or services, and your business will thrive and prosper. All is right with the world.
Okay, now that you know life will not be complete without SEO, where do you get it?
From an SEO provider.
How much will it cost? Ah yes. SEO pricing. Let’s have a look at that.
SEO pricing, like anything else, depends on what you want, how long you want it, how intricate it is, what kind of deliverables are promised, and who is providing everything. SEO services may include website design, the technical analytical tools of the science itself, social media marketing and content marketing. SEO pricing can include all or just one of these.
SEO service prices for designing a website will include the finished website itself as a deliverable, but should also incorporate development of links to it, any art that is on the website, and mechanisms for people to interact with your company in making a purchase and paying for it, plus all the management data you need from the site (like sales, activity, questions).
In terms of social media marketing, SEO services pricing will cover the cost of getting your website linked to social media like Facebook, Twitter, Pinterest, YouTube, Google and others. It will also cover ways of judging how effective your social media presence is in generating sales.
SEO pricing for content marketing is increasingly volatile. Many SEO firms consider themselves full service and perfectly capable of providing content that can drive traffic to your website from elsewhere on the internet; marketing firms argue that the better the content (their specialty) the more effectively customers are brought to your site and the more hits you will get. You will have to do a little research to discover which avenue is better for you. The full service SEO pricing will bundle in content marketing at a potential savings, but you have to find out how good that content is.
SEO service pricing may involve a guarantee, where the company promises you will have a certain visibility on search engines (first page is best) within a certain period of time. Make sure you know what the payback is if the company doesn’t meet its promises (and consider what the cost of potential business lost is to you).
To sum up, SEO pricing is not a mystery, but it is complicated. When you do your due diligence on SEO pricing, get all the facts, talk to references and ask to see results from other companies, you will make an informed decision.