Did you know a whopping 80 percent of people who use search engines ignore paid advertisements? The majority of search engine users only click on organic links, which is one of the main reasons why search engine optimization is so important. Internet marketing relies on SEO, and improving your Google rankings is a process that requires you to stay on top of SEO news. SEO news is valuable to bloggers, website owners and online business owners trying to increase online sales. More than one hundred billion searches performed online every single month make internet marketing a huge industry.
There is no surprise with how many website owners outsource their web optimization. Keeping up with the competition is a full time job, even for professional marketing firms. SEO news includes valuable data, like how generating inbound leads cost almost two thirds less than generating outbound leads. Cold calling is in the category of outbound leads and is more expensive than using search engine optimization to generate leads. SEO news also includes facts about conversion rates. For example, organic links receive click through rates 25 percent higher than paid advertisement links. This may be due to the number of people who ignore paid sponsored advertisements in search engines.
If you are a website owner trying to gain more customers, you are familiar with the term “PageRank.” The term “PageRank” is actually named after one of the Google’s cofounders, Larry Page. Increasing your site’s PageRank requires you to know how the algorithm is positioning websites. Keeping up with the latest SEO news is one of the best ways to make the necessary adjustments to your website to experience more traffic. The last thing you want to do is try to handle all your search engine optimization work alone. Outsourcing is your best option for overcoming tough competitors.