A question that both resellers and companies who need SEO services alike will ask is what the prices are, compared to what they will be receiving. Companies who provide SEO need to stay competitive by offering the highest quality service possible at the most reasonable price range, which is why SEO service pricing is not an exact science. The low price of one SEO package may not reflect what it has to offer, while the high price of another does not mean that those services will necessarily be more effective. When you are comparing SEO pricing, you need to consider what the return of investment will be. This can be difficult with marketing, but you will find that SEO service pricing that is based on the experience and the capability of the company will often yield good results and pricing overall.
Small business SEO needs competitive SEO service pricing as well. Small businesses can live and die by their budgets and how well they are managed, which is why there are so many different small business packages for SEO. SEO service prices that are built for small businesses will often reflect the needs that these businesses have, but that does not mean that you should expect them not to perform as well. Just as the SEO service pricing itself needs to be competitive, the materials that you purchase will be competitive. In fact, you will find that the stronger the competition, the higher the prices will be for your SEO services depending on what your goals are. If you want to compete for the top ranking of “American car maker” then you will need some high powered SEO to get that started. Likewise, SEO service pricing that is meant to attract local buyers in small markets may not require as much promotion.
SEO services pricing is also reflective of the length of time that you will need those services. A more drawn out marketing campaign may actually be lower in price if you agree to a contract of services, for example, while a very fast and immediate service may cost more. Discuss SEO service pricing with your current SEO provider, or a new SEO provider, and you will discover there are many different circumstances and variables which can effect the quoted price that you receive. You can use this information to compare estimates and find SEO service pricing that works.